Associated Companies

In February 2010, GiulioPolimeni, Francesco Mancini and Daniele Mancini founded EatArte S.r.l., believing that the high-quality fast food industry has an enormous growth potential, for a number of reasons: demographic (population ageing), economic (the financial crisis pushes consumers to reproduce the experience of eating out at a restaurant at home or in fast food outlets), qualitative (in the vast majority of cases, fast food has a low quality/price ratio), health-related (consumers now tend to prefer food made with quality organic and non-organic ingredients), and practical (there is less and less time to prepare food at home).

Their strategic aim was that of turning "ready-made meals" from simple commodities (which is how they are usually perceived) into unique products.